Unlocking Lifestyle Living with Realtor Kristina Horning

March 25, 2021
 Expert CRE Secrets Podcast

“When I'm talking to people about investing in residential, real estate duplexes, that kind of thing, I talk to them and then tell them, screening is very important. If you want to self-manage, look at how much the payment is going to offset your mortgage.” 


Kristina Horning has a passion for helping people buy and sell real estate. In Oregon, she specializes in selling Lake Oswego/West Linn, Portland Metro, Washington County, & Clackamas County homes. Where in Washington, she specializes in Vancouver and Camas.

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Unlocking Lifestyle Living with Realtor Kristina Horning

Brett: 


Welcome to the expert care secrets podcast where we believe most commercial real estate agents, luxury realtors, and realtors, struggle with clarifying their passive income options. Not having a clear plan is the enemy and using a proven brokerage model such as the ESP commercial model is the best way to grow your wealth as well as owning investment real estate. Hey, I'm your host, Brett Swarts. In each episode, I'm joined by some of the best commercial real estate brokers, agents, luxury realtors, and passive income Wealth Advisors in the world where they share their ideas, deal stories, and inspiration. So together we can make broken complex broker strategies simple and passive income plans achievable. I'm excited about our next guest. She's out of the great state of Oregon, but originally from Southern California, and she has a passion for helping people buy and sell real estate. And I like to say, creating a lifestyle. While you're doing that, I've had the privilege of working directly with another kind of co-client. We're gonna dive more into that. But I love her attention to detail her passion for what she does, and also her background in investment real estate herself. And with her family and property management, please welcome to the show with me, Kristina Horning. Hey, Kristina, how are you doing?


Kristina:


Good. How are you?


Brett:


Hey, I am better than I deserve to be excited to have you on the show. For our listeners getting to know you for the first time. Would you give us a little bit more about your background and your current focus?


Kristina:


Sure, absolutely. So I've been in a mix of commercial real estate, residential real estate, vacation rentals, self-storage facilities, a little bit of not selling commercial, but asset management and leasing for the past 10 years or so probably going on more like 14 to 16 years. But I've done a little bit of everything on my rentals, helped my family with their rentals, and kind of had my head myself involved in every aspect of real estate.


Brett:


That is amazing. And I think you mentioned when I first met you it was Southern California property management, right? Where you kind of learn the commercial side of things as well. Give us a little bit more about that background. Cuz I think that'll be interesting for our conversation.


Kristina:


Absolutely. So when I was involved in commercial real estate, it was when the market was turning in about 2008, 2007, 2008. And our office buildings were going dark. I had seven office buildings in Northern California and another five to seven in Southern California I was overseeing. And we were going dark. So at the time, that's when web works were kind of developing. So we went in toward a bunch of web works and started copying their model and dividing real estate spaces into smaller spaces to get them rented. At the time, real estate was changing commercially, especially commercial real estate, like doctors, they wanted to drive up clinics, they didn't want to have to walk inside a building. To get to a clinic or an elevator, we were having people with accidents in buildings because of the medical features. So what we had to do is go in and tie spaces, which is kind of a tenant improvement to spaces, and divide them up into smaller spaces so that people would rent them because our office buildings were going dark. So it was a very hard time to be in a commercial. The only thing that did well was a self-storage facility because everybody was moving out of their big houses. They were losing their homes, and they're moving into smaller houses and everybody put their stuff in storage. So it's kind of interesting.


Brett:


Yeah, no, I think it's a great way to learn the business of writing. You had to think outside the box, you had to be creative. I guess it's the time I started the business about 2006. So I had just a little bit of the tail end of a good market and brokers and then everything just hit the fan. But I learned through the fires I like to say because it forced us to think outside the box. Craig adds more value, shift, and pivot. I can't and we'll talk about that with COVID-19 how you've pivoted and helped help your clients in Oregon, here in a minute. But before we go there, I want to focus and help our listeners get to know you a little bit better Kristina. And I believe we've all been given certain gifts in this life. And I believe these gifts and people call them strengths or superpowers. I believe these gifts are given to us to be a blessing and help to others. So I want you to go back to maybe you know, the college days or the high school days. And maybe what are those one or two gifts that you believe you were given? And how does that help? How do you help and bless people today?


Kristina:


It's a great question that puts on your thinking cap. So back in high school, I had an opportunity because I was doing so well in high school to leave school at about noon every day. So I started work. So I started work at about 13 and I continued working throughout high school. I was working in a commercial at the time we were trying to figure out how to run up office buildings. I kind of got hands-on with development. I was learning from my dad at the time. And then in college, I continued to work and I took night classes so that I could go to school, go to work 8:30 to five every day, and then I went to night school at six o'clock. So it's kind of how I got through college. I paid through college from working in a commercial I flew to Colorado. First Self Storage conference. I was like 19 and flew there and met all these super big Self Storage people and went to this big conference and kind of got my feet wet at the time. And you know, it just taught me that hard work pays off. And I have a large skill set. Because of it, I kind of got my hands wet and everything my feet wet, and everything that I've done Self Storage, commercial vacation rentals, I was over there. I flew to Hawaii when I was about 16. And we had a vacation rental over there. And I was there scrubbing the carpet scrubbing floors, scrubbing walls, cleaning, you know, meeting with the guests, really high-end people from all over the country. And so it just kind of taught me a lot from the hands-on stuff as far as and then I had to manage employees. And I just learned a lot at a young age. And it was nerve-wracking. But learn a lot.


Brett:


You grew up fast and you matured, you matured quickly. Wow. I mean, incredible at 13 you start working. And then you were able to, you know, do well in school as well to be able to do both. And then fast forward by, by 19. you're attending these big conferences. So you're getting more done for people that might take until they're 25 or 30. Is that a fair summary?


Kristina:


Oh, yeah. And it was great. I mean, I learned a lot at a young age. And I'm glad I did because it taught me to work. And it taught me to stay focused.


Brett:


Were your parents always pretty entrepreneurial, or pushing you or you did it kind of, you know, a mixture of both? Or what was what did that come from that drive to go further faster.


Kristina:


I was always somewhat self-motivated, especially in school. But I think the biggest thing is I remember one time, my dad took my car away, I think I was 16. At the time, I just got my license, my dad took my car away. And he said the only way you're going to earn your privileges back is if you show me that you can. And I was so motivated to get my car back. I have just gotten it taken away. I don't remember why but probably something I did.


Brett:


I think he's an iPad, right? You know, I mean, I just turned that thing. And like all of a sudden, they're just like, oh, whatever you want me to do, right, you know?

Kristina:


Weren't in existence. At that time. We didn't even know what an iPad was. But the car thing, I couldn't do anything I couldn't you know, I was having to walk to school or ride my bike. And he's like, the only way you can earn it back is by showing me that you know, show me that you really can.


Brett:


Yeah, sounds like a great dad. So that's shifting to real estate now. And when did you become fascinated and or obsessed with helping others kind of achieve their, you know, their lifestyle and owning real estate?


Kristina:


It's a great question. I bought my first property when I was 20. I was in college at the time, and a friend of mine had bought it, he was a few years older. And I was so motivated to own my property because my landlord was not taking care of the property I was renting. And I wanted something that would offset my mortgage because I was going to school full time not making a lot of money, and I decided to buy a triplex and the two units in the back I found would pay almost all my mortgage. I mean, I still had to pay taxes still and maintenance and everything. But I bought my first property and kind of fixed it up. And I ended up not knowing anything about rental property. And my mom was very sick at the time my dad was working far away. And so I was kind of on my own. I bought this property. I moved in with some tenants and I didn't know anything about screening and nobody had taught me about screening. And first of all, the realtor that I bought from did some things that weren't, I didn't think were right. So that motivated me to get my real estate license to help people and not be that person. And then the other thing was taking care of that triplex was interesting because I didn't screen as well as I could. And I believed people too much. I believed what they told me. So when I went in there and rented out one of the units, I found out that my tenants had destroyed the property. And I couldn't evict them, I had to go to court. And it just taught me a lot. And now today when I have people with multifamily property, I stress how important screening is because I've been through it personally. And the fact that I've had that experience, you always say you want to learn from others, but I learned the hard way. So I try to teach people that and tell them, the screening is probably the most important thing when renting to tenants.


Brett:


Excellent. By the way, you can learn more about Kristina at your lifestyleliving.com that's your lifestyle living.com. I think it's so true, right? until you've had or you know, close friends or families have that experience. And by the way, I grew up in rentals and custom homes developed with my dad. So very similar. I think your family owns real estate as well. And as a part of that you get first-hand experience of things like the horror stories, right? Or you do it yourself and you're like, oh man. And now you have that with you that you can take that experience for your clients. So now let's apply that to your clients who are working with you, right? So I may walk through an example of just that firsthand experience of how you're going to help somebody either buy a rental, you know, or buy their first house, negotiate to look for those things that otherwise they might not be finding out. And that's the value of representation, right? Being a realtor. So walk us through maybe an example of how that's played out maybe in your career so far.


Kristina:


Absolutely. So just because I've had that experience, when I talk to people that are doing so, especially their first-time investments, and I'm looking and due to a duplex, I'm like, that is a great idea. The second property I bought was also a duplex. And I tell people, it's a wonderful idea. And you just have to be careful with screening, you have the option to self-manage or hire a property management company. When you get into three or more units. It's probably wise, especially in the Portland area to have a property management company because the rental laws keep changing. And they are hard to figure out. They're very strict laws, and they are kind of all over the place. Oregon has statewide rent control. And I believe California does too. Is that right, Brett?

Real Estate Business: “I try to teach people, the screening is probably the most important thing when renting to tenants." - Kristina Horning

Brett: 


Yeah, exactly. California has a state right ventricle as of like, last year, it all went in.


Kristina:


That's what I thought. We have Oregon rent control. And then we have Portland rent control that's separate, and it's completely different. So when I'm talking to people about investing in residential, real estate duplexes, that kind of thing, I talk to them and then tell them, screening is very important. If you want to self-manage, look at how much the payment is going to offset your mortgage. One of the properties I bought was a duplex in an HOA, I don't know if I'd ever do that, again, just because, and I've learned as far as a rental property, it is hard when you have an HOA so one of my clients had a rental property in an HOA, and the tenant had caused some fines and things to happen within the HOA, and the seller didn't know about it. So when we went to sell and put it on the market, she had about 12 $100 in fines from the tenant she had to pay off. So I tried to stay away from HOA. It is just a firsthand experience and talking to people about what they want to buy. You know, I think an HOA can be good, maybe it's new construction. And you know that they have a budget planned out. But you know, some older buildings, you can run into special assessments. As far as multi family depending on the number of units you look at the cap rate, you look at your return on investment, you look at the rent multipliers, you look at the king of everything that you're looking for and I think a really big piece to this is location. So a lot of people try to buy the cheapest place and the worst location and I say, Don't ever do that because that's kind of the mistake I made. I was like this place is such a great deal. My triplex was 350,000. That's what I paid for it. And it had 10 bedrooms, four bathrooms. And I didn't buy in the best location because the deal was great. I thought I could make a good return on investment. And I realized that having something in a really good location, you'll attract better tenants. So that's important.


Brett:


Yeah, thanks for sharing that so much. So much wasn't there, no HOA fees and knowing the rental laws, obviously, in the city you're in and the state you're in and making sure you're up to date with that, those can be a lot of challenges there. What's the most rewarding part of what you do?


Kristina:


I would say seeing people's happiness. As far as investors, when an investor comes in, they're looking at the numbers and they of course, are happy, but it's a different emotion versus a homebuyer. So when a homebuyer goes in, they get their first home or they sell their home to move into a different home. There's a lot of emotion there. Investors, there's less emotion, I would say unless they're going to be living in the property, which I think a duplex is a great situation. If you want ease of living and you want to buy something where you rent out one side and live in the other. It's a great way to get into investment, real estate. And it's a good starting point. I don't know, single family residence rentals. I don't know if I'm as big of a fan, especially in today's tight market with low inventory and low interest rates. I think you're gonna pay a lot for a single family rental. But as far as a duplex or multifamily, a four Plex and up, even up to, kind of stepping stones and so many units. I think that's a great way to kind of start with something small and then keep building your portfolio.


Brett:


Excellent. And what's the biggest mistake you've ever made while being a real estate professional?


Kristina:


You had to ask that one right?


Brett:


Curious.


Kristina:


Let's see here. Gosh, that is a great question. I would say one thing my dad always told me is when you start a career whenever you do anything you want to learn from the best. And I think I should have. I think the one biggest mistake that I made is right when I got into it, I was kind of thrown out into the woods by myself, not knowing what I was doing. How no help kind of had no network at all. And I didn't go and say, Hey, you know, I was kind of shy at the time. And I said, you know, hey, I didn't go and make the best agents say, Can I work for you? And that's the one biggest mistake that I think I made.


Brett:


Very well said, yeah. A lot, a lot of wisdom there. That being said, Are you ready for the lightning round?


Kristina:


The lightning round?


Brett:


Yes.


Kristina:


What’s that?


Brett:


Here we go. If you could go back to your 25-year-old self, and maybe it's the last answer you just had. But knowing what you know, now, what's the one Golden Nugget that you'd make sure that you would tell yourself to do?


Kristina:


Back to my 25-year-old self, I probably would have taken advantage of the real estate market at the time when I was 25 and bought more real estate. That's probably what I would have done, I would have studied the market more and bought more real estate.


Brett:


Best real estate decision you've ever made?


Kristina:


The best real estate decision I've ever made. Get licensed in Washington, two states.

Brett:


So you can help people and Washington and Oregon now and that's a great part to talk about what cities and markets are you serving?


Kristina:


So I work in the Portland metro area and surrounding cities and then I work in Vancouver, Camus, Washougal. Up to Ridgefield, Brush Prairie, Washington, all those areas, it's kind of the southern part of Washington. And the cool thing about Washington is if you live and work in Washington, there is no state income tax. So a lot of people are flocking, especially from states like Ohio, where income tax is high. They're kind of flocking up to Washington, I got my license from for because of family. And I kept it and a lot of my clients have moved from the Oregon side to the Washington side. So I'm very thankful for that.


Brett:


Excellent, best negotiation strategy?


Kristina:


Best negotiation strategy, communication. I think finding out what's important to the seller, what they're looking for, what's the sellers, motivation for moving, and kind of connecting with that other agent and not just sending off an offer and saying, Hey, here's my offer and not saying anything about your buyers? I think communication is what where it's at.


Brett:


Excellent. Number one book you've gifted or recommended at the most in the past year?


Kristina:



Oh, gosh, books. I don't read a lot.

Brett:

Podcast, it could be a magazine, it could be something that you love.


Kristina:


I love the Lab Coat Agents Podcast, I think that they do a really good job. They bring in some innovative people. And I love just those guys who just do a great job.


Brett:


Excellent. What are you curious about right now?


Kristina:


Curious? What's going to happen with our market where things are headed? I think everybody's kind of mixed about where they think things are headed.


Brett:


You are right. We're kind of still in COVID, post-COVID, not post-COVID. A lot of unknowns, markets, still all-time highs, you have a lot of interesting things going on. Excellent. This last question, Kristina. And I want to thank you for your time and for being on the show. And this is the last question here. After all, your success after starting at age, you know, 13 workings after you know getting your car back for your dad after he said to go go go figure out and make it worth it after helping so many people in real estate, commercial side with property management now in Washington, Oregon, how do you stay centered in your values? And how do you stay encouraged to reach for new massive goals?


Kristina:


It's hard, but I see agents who are doing things. I think the motivation of social media and all the agents who talk on social media is very helpful. They've started something new called clubhouse, you know, all those things where agents just talk and having those other people to relate to is important. I have real estate friends all over the country that I speak with. And that's helpful. And I think there are so many opportunities with real estate and I think that's the most motivating factor because you can do a million things, you can be an investor, you can sell commercial, you can sell residential, you can be a developer, there are so many opportunities. So it's you know, even if people get scared, say that we have a turn in the market. I don't think it's going to be anything as bad as 2008. But people get scared but there are so many opportunities, a friend of mine is a builder and he said he loves it when there's a market turn because there's more opportunity.


Brett:


Excellent. And by the way, before I forget, we're gonna touch on the one last deal that we're working on together. I did say in the beginning that we touch on that before we go and so for our listeners, I have a company if you don't already know that called Capital Gains Tax Solutions, and I'm a commercial real estate broker with XP commercial. But as a part of that we educate people on a strategy called the deferred sales trust and help people unlock selling their real estate either primary homes or rentals without having to use a 1031 exchange and so fast forward, I or even rewind I a gentleman reached out to me, he heard me on the podcast. And then I was searching for a top agent in the Portland area. And Kristina, his name just kept coming to the top on all of the searches, in fact on Lab Coat Agents on that Facebook page. That being said, he now sold his first property. And he'll be selling a second property with Kristina. And he's deferring capital gains tax. So Kristina, would you just touch on the struggle and the frustration when it comes to the 1031 exchange?



Kristina:


I think the biggest thing is a 45-day designation with 1031 exchanges. It's hard, especially in today's tight, tight market to find something that you know, you can 1031 into, and especially with the prices of real estate right now, if you're going from something that you're selling for 400 to find anything that's on the same page without having to put a lot more money in it's very difficult. And even finding something it's just you know, and then they give you 180 day days to close, but 180 days, no seller is going to accept that. And I think that the biggest frustration is just where you are going to invest 45-days is scrambling, it really is.


Brett:


Exactly. We call that a shotgun wedding right? You get engaged in 45 days and married 180 to a single day, a good outcome. So you want to sell high and buy low and sell high and buy higher 180 days later by the way to learn more about that you go to capital gains tax which is calm capital gains tax, which is calm, and if you are a realtor listening and you want to learn how to use this to grow your business and get more listings, you go to expert SEO expert tax secrets calm that's expert tax seekers calm. That being said, Kristina, I want to thank you for being on the show. I want to give you the last word as well as remind our listeners where they can find you?


Kristina:


At yourlifestyleliving.com. Or on Facebook, Lifestyle Living by Kristina with a K. And thank you so much, Brett for having me on the show. It was great.


Brett:


Absolutely. And with that, I want to thank our listeners for listening to another episode of the eXpert CRE Secrets Podcast where we believe most commercial real estate brokers and luxury realtors struggle with clarifying their passive income options on having a clear plan is the enemy and using a proven brokerage strategy such as the XP commercial model and purchasing investment real estate, and also working with top realtors like Kristina Horning in Oregon and Washington area is the best way to grow your wealth. Hey, if you want to hear more and see more about how the XP commercial model is, hands down the best way to grow your real estate business, go to expertcresecrets.com. Hey, we appreciate you. Bye, everybody.



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