Brett:

I’m excited about our next guest. He is out of the great state of Florida, and he’s wrestled alligators professionally fought fires delivered babies save lives built and sold companies, and he has failed and pivoted more than most. He’s worked with sharks, and by that, he means venture capitalist. It was one of the first to build an online group fitness company. He built and scaled a network and co-working studios in partnership with local most municipalities, and he built and sold podcasts and media brands, all kinds of stuff and so much more, and we’re gonna be talking real estate branding. becoming an entrepreneur. Please welcome to the show with me, Josh Wilson. Josh, how are you doing?

Josh:

Brett. Good to see you. Thanks for having me.

Brett:

For listeners getting to know you for the first time. Would you give us a little bit more about your background and your current focus?

Josh:

I’m in the process of writing a book right now. It’s called Josh The Failure. I’ve failed and pivoted more than most and that kind of is a part of my story. I’ve lost all my money multiple times. It seems like I lost all my money around an anytime I had a kid I have three kids, I’ve, I’ve had about three financial collapses in my life, and I just kind of share the story of entrepreneurship. We had a bunch of podcast shows and media brands in our network, and, I believe that there’s a story behind the dealmaker and the most important investment is obviously in yourself but also in the relationships that you build. Those are the kinds of things that I like to talk about on my shows and through my brokerage and through the deals that I do.

Brett:

Fantastic and for listeners also getting to know you for the first time you see I believe even me, I’m still getting to know you. I was on your podcast, which was a lot of fun, by the way, and we almost in person when I went to Jacksonville a few weeks ago, but are the lines don’t quite line up. But I want you to go back to your high school days. Your earlier days, younger Josh? I believe we’ve all been given certain gifts in this life, and these gifts have been given to us to be a blessing and help to others. Some people call it a strength some people call them superpowers. I’m curious, what are those one or two gifts that you believe you were given? And has that helped you help and bless people today?

Josh:

Great question, Brett. I moved to Ocala from Fort Lauderdale, which is, near the beaches and near Miami, and the hustle-bustle of kind of bigger city and I moved to Ocala, which is a small horse country and it was very interesting, I moved as a freshman in high school. I moved to this place, I didn’t know anybody I were, board shorts, flip flops, and so shirt, and I was in a high school with a bunch of cowboys, and with a bunch of, big, jacked-up pickup trucks and stuff like that, and to be honest, I did not fit. But one of the superpowers that I think God blessed me with, is the ability to, fit in any group. Throughout my time I got as a small guy, but I found my place on the wrestling mat, and I don’t like talking about this, because it’s kind of like, I don’t want to be ego, but like, I made a lot of friends I wound up becoming they designated me the most popular kid in the school. Not growing up here knowing nobody to be most popular.

Now that’s as a teenager, that’s cool because you can meet a lot of people have a lot of fun, and people like that, but fast forward what, what that parlays into business, and after a little bit of maturity and a lot of failures is knowing the ability to connect people and that knowing the ability to put deals together and in see people for their value, and parlaying into different groups, whether it’s an investment group over here, an entrepreneurial group over here, or maybe a group that nobody’s paying attention to over here. I think that’s how I bless people is by seeing them and then finding out what they need.

Brett:

I love that. It’s like whatever. Like your wife wants you to say. I hear you and I see something I try to practice say she is telling me something and I gotta digest a little bit it’s not as she says it to me too. She’s like, I hear you and I see so if I’m hearing you, Josh is saying you can hear and connect with people in an authentic way and make friends quickly. Is that a fair summary so far?

Josh:

I’ve never met a stranger it just like I said, there’s probably some skill set level in here but I think it’s the way that God wired me together. He’s like Josh is going to be extremely extroverted. He’s never met a stranger everyone from billionaires I’ve, friends that billionaires to the homeless people, everyone. I just love a lot of people, and that happens so that I love deals in the business. It makes connecting and syndication fun. It’s fantastic.

Brett:

That’s where we’re talking about Kingdom commercial real estate syndications or syndicate investing right now. Josh, what’s the best-kept secret to commercial real estate syndications or syndicates the way that, and how would you define that? Because I don’t want to put that in a box. It could be a brokerage, it could be networked, it could be brand. Find that for us, and then we’ll also get to the commercial real estate side of things.

Josh:

When I started in real estate, I grew up on a construction site with my dad. Swinging hammers, and working in the summers, I was the cheap labor. My dad gave me a posthole digger, I got my Ph.D., and I learned how to dig footers and swing hammers, and it was a tough job, and, and I remember, at a young age, I just felt like my mission was to, help my dad help, everybody has daddy, mommy issues, and one of my things was I wanted to make my dad proud. But I also wanted to help his business, I read a bunch of business books as a young kid. But, I saw these people I’m working, for an hourly wage in the Florida Sun, floating trusses, or roofing, and then Alexis would drive up. They’d put a sign in the front yard and drive off, and they were making more money than me. I said, Who are they? What are they doing, I found out, they’re in real estate, they’re selling what all the hard work that we did.

At a young age, I got my real estate license, and I found that, especially in Central Florida, there’s, you could have a million-dollar house next to a mobile home, there are some interesting, areas, and I just found that I didn’t really work well, with the residential world, listing a home for, Grandma Suzy, and then showing it to 100 people and then getting, a $300 commission check wasn’t for me. I started working with investors, and this is where I learned a little bit about what it means to be a syndicator what it means to be a networker connector, as a lot of times, I would go in, I would get my own deals, and then I would syndicate the deal out. I’d find a deal, I’d lock it up, and then I would wind up selling the deal to an investor or an investment group, and I just found that it was so much easier and fun, more fun to work with a group that was buying 10 to 20 properties a year, rather than, this churn and burn of trying to list the property and, maybe spend all my time to get a deal, and then one deal 300 bucks, I’d rather do 10 at a time. I guess that’s kind of how I got into real estate.

Brett:

Let me connect the dots here. You’re on the job site. By the way, I had a similar story. I grew up in the Bay Area, my dad Custom Homes, room additions, I was the guy we were my brother and I were the guys who moved the bricks or move the boards. Hammer did random nails, or whatever he’d say, Whatever you do, don’t move bricks twice, like, make sure you have a plan a process for what you’re doing, and drywall and Ryan, my brother’s driving the bobcat, and he’s like, tipping overside. He was like, tip the whole thing over on a big ditch, he was digging. But you’re sitting there and you’re like, wait, we’ve been working like 8, 9, 10 hour days. That person just drove up for a few minutes, put a sign out front. How much are they making? You’re going A and then B, C real estate, and then you also looked around said, wait, there’s also people putting these commercial real estate deals together? How much are they making? In other words, you’re connecting the dots, and you’re bringing people together to make sense of it? Is that a fair summary so far?

Josh:

In a deal, there’s a lot of people that play in the deal, and what I found is, I’m not a good manager. I’m not, I don’t have the highest attention to detail. I am an extremely good networker and strategist when it comes to people in groups and what people are looking for. I found my fit. In real estate, it was investors and, an opportunity and that parlayed into, spec houses, not a good time to do it in 2006. But, we built a bunch of houses, connecting the dots between investor and, builder and landowner, and we put that whole process together, and we did pretty cool things by connecting the dots, and I stayed in my sweet spot, which was the connecting piece between all of them That was before I even knew what syndicating was, like, I was valet parking a car one time and, and I wound up introducing an investor to one of the projects that I was working on, so it’s just putting people together is my superpower, and I love it. I gotta get out of the deal as quick as possible. There are people better at it than me.

Brett:

I love it. No, it’s understanding your role, knowing your role. I also think of the movie Office Space. Where they call the manager and they’re like, they’re doing the reviews and so what would you say you do here he goes. I’m a people person. Well, what does that mean? I deal with people and so so would you walk us through a day-to-day thing? You’re like, the TPS report I saw you physically take the TPS report to the customer. Well, sometimes, and of course, that’s, it’s a hilarious movie you’ve ever seen it. But you can’t overstate the ability to connect with people. We connected about a month, a month ago, on a podcast here in Florida, I’m in California, and the ability to raise capital to develop relationships that know like and trust without having those, and then also finding each person the operator, the person maybe is good working with the brokers, for some good working with the investor relations, the person who doesn’t ever want to talk to anybody, they’re not a people person to the person doing the TPS report in the background. I think that’s really wise. Tell me, what was the hardest thing about getting it out of your own way, as an entrepreneur and figuring that out?

Josh:

I think knowing who you are, I think that is the hardest part. Because you go through school, I get my bachelor’s degree, and I go to business school, and they said, these are the things you must be, and I’m looking at all these things, and it’s got to be good at finance, and I got to be good at management at property manager, and then I got to be good at, putting together the spreadsheet, and then the marketing stuff, and I got overwhelmed. I think the hardest part about getting into something is knowing your place and owning it, and then building, finding the best value output and who needs it. I asked myself five questions, or when I’m coaching a group, or someone’s asking me to put together a deal or connect them with capital or connect them with, opportunity. It’s, who am I? Who do I serve? What do I do for them? Why do I do it? There’s one other question, but I won’t bring that one into it. But I think that’s the hardest part is kind of knowing who you are, is I think a lot of people don’t spend the time trying to figure that out.

Brett:

I think it’s so true. It reminds me of the book Rich Dad Poor Dad and or just the traditional educational systems. Where we are taught to, like, we need to get all the grades and all of the subjects, even if we load the subjects, or they’re just, they’re just not very good at right. Like I wasn’t great at, Spanish, I could speak it. But I was like, terrible, like trying to, dictate and go through, and I was I had a love and passion for history and math, and like, not so much for science. That’s just wasn’t the way I was kind of wired. But I think, knowing your place, knowing where you’re at, is it there’s a, there’s a formula that I’ve been, that I’ve been meditating on. It has to do with the fact that once you understand your strengths. Remember the God-given strengths you’ve been given or superpowers or strength you believe you have timed the maximizing the potential of that. Not just knowing your strengths, but then actually maximizing and working on those like a laser focus on with the laser to maximize them, then the third thing is making an impact for people, and then the bigger purpose is like, making a bigger impact that we’re here for something more than just today or tomorrow, or just our lifetime. Belief. For me, it’s God and belief in a higher power. Could you connect those two words of knowing your strengths? Then what do you do to maximize the potential there? Then also talk about how your branding and building to help more people?

Josh:

But that’s a good question. It’s easy. I feel a podcast shows sold one that in the past, I’ve been doing this for a long time. I’ve had maybe 700 interviews in the past. I’m always a lot more comfortable when I’m asking questions. If you see me moving around a little bit, then I’m nervous to be honest, like most of the time, I’m in the control seat where I’m interviewing other people. But, the question you asked is like, how do I maximize my God-given talents? Like, in the Bible, in the good book, it talks about, the master, he gives five talents to this person, three to this person and one to this person, and the way that I’m doubling in that I go, all in on my talent is, we invest in relationships. We have three podcast shows, I’m looking at my board, we have three podcast shows, currently in production, looking at investing in a few others right now and a few other influencers to build out relationships and deal flow. We’re gonna do 500 interviews by August 22 to 2022. We’re pumping out two to three pieces of content every single day with influencers and interviews with dealmakers, and then we have our impact show.

I am, I’m all in on, on relationships. I think that’s how I’m diving in on the impact side. Some of the things that we do are we have a donor-advised fund that we set aside some money to help support military police and fire frontline workers and their families. We have what we call a Fergie Fund. We’re raising what we set aside some money out raise it. But we’re setting aside some money for the Family Readiness Group for my partner’s wife who flies Blackhawks for the military. We’re, like, that’s our impact side of things, and we have an impact show where we focus on men. It’s called Uncensored Advice For Men. From porn stars to pastors, we asked tough questions and kind of reported back and then device. I’m all in on relationships and conversations with people.

Brett:

Fantastic, by the way, can learn more about Josh Wilson and his three podcasts and 500 episodes gonna be delivered by August of next year gonna hold you to that KingdomSyndicate.com, that’s KingdomSyndicat.com. I think that’s really, really neat, fascinating, and cool. And I think the thing that I pulled out of that was the fact that you cleared your complete time schedule like you just said, you know what? I to do 500 interviews by August on 3 different shows. Obviously, you got to be in front of the camera, you got to be on the mic, you got to be in the zoom, you’re in the first time in this restream room. For those who are not watching it on YouTube, he’s got his green, he got his green in the back, but restream come on, pick up your game restream they don’t allow the green screen in the back. But that’s really amazing. You said look, I’m just going to burn the ships on everything else in a sense. Well, mostly everything else on my time and energy and my on focus on other things and just builds relationships with the podcast. Is that a fair summary?