Brett:

I'm excited about our next guest. He’s a serial entrepreneur, author, speaker inventor, and consultant for high-producing real estate agents. Master business strategy, strategic marketing, innovation differentiation, Agent production selling systems inside sales agents, and referring generating referral generating systems. He is Jay Abraham’s prodigy in real estate incomes highly recommended by Kevin Harrington from Shark Tank. After the Great Recession, he and his partner started off broke with only $700 between them both. That money also supported their family, they rapidly and exponentially grew real estate expert advisors on cash with no lines of credit. Several years later, Inc Magazine recognize its company as the 354th fastest-growing privately held company in America and so much more. Please welcome the show with me, Jason Williford. Jason, how are you doing?

Jason:

I’m doing wonderful, how are you?

Brett:

I’m doing great too. Thanks so much for being on the show, I’m excited to get started, and we’re gonna be talking all about the ultimate real estate machine, and how to build that and how to how to level up your, your whatever you’re offering to your clients right now as a real estate professional, and or as an entrepreneur. But before we go there, Jason, I want our listeners to get to know you a little bit better. So you give us a little bit more about your story and your current focus.

Jason:

My current story is my fast origin story. I started out in 100% Commission cells back in 1999. That’s pretty much saved my life I started out, I’ve been homeless, at one point in my life. Starting out with 100% commission sales in 1999, really came up through the ranks, I’ve been blessed to have amazing mentors in my life. those in sales, then those in marketing, I’m blessed to get to work with some of the best business and marketing minds in the world. As you mentioned earlier, Jay Abraham, Kevin Harrington, Ben Gay III, which is Napoleon Hill, from thinking Grow Rich, he’s known as his last protege, Michael Bernoff, which is one of the best human communication experts in the world, basically, with human psychology, human behavior. So I do a lot with him, as well. I have a TV show called Agents On Fire that will be coming out in late February.

Right now I’m working with the contestants on that show. That’s an agent, as a contestant-style reality show, where agents are competing for a grand prize at the end of it. Behind the scenes, I’ve been working with them. Just launched a book on November the 30th. With Jay Abraham, that’s called The Ultimate Real Estate Machine, and you mentioned three, my bio, which is a long one, I guess I could probably do a better job of narrowing that down a little bit. But in the bio, how did we exponentially grow an inc 500 company were 354th fastest one year, then 904, the year after that, 13, 45, the year after that, and not all of it, but a lot of it was utilizing Jay Abraham’s timeless principles. That’s what the book is about, is how we took what we learned from him, applied it to real estate, but also some things that we could do. Moving forward because I don’t believe that there is a finish line. When you live in the world of optimization. There’s never a finish line. There’s always more than you can always do. While you’re building, expanding, scaling, and growing your business.

Brett:

Excellent. We’ll dive into all those secrets. That’s really exciting to get into and I want to take one other step back for you Jason help our listeners to get to know you. I want you to go back to your younger days. It could be the high school days.I believe we’ve all been given certain gifts in this life and you know Some people call them strengths. Some people call them superpowers, I believe the God-given gifts they’ve been given to us to be a blessing and help to others. So I’m curious, maybe we’re one of those one or two gifts or strengths that you believe you were given? And how does that help how you help and bless people today?

Jason:

I’d have to honestly say, the biggest gift that I’ve been given is adversity, with a lot of people who have gone through that adversity and have a way tougher life than I’ve had probably my toughest adversity. When I was eight years old, my dad got sick, had a nervous breakdown, I used to be embarrassed about that story. I’m not anymore, I use it, because he’s better now, and but, I’ve used that story, to overcome things in my life and not just that, I have a high school education, which is not anything to brag about, I definitely believe in college. But as Jim Rohn said, formal education can make you a living. But professional development can make you a fortune. Since then, I’ve invested over $1.1 billion over the last eight years, my partner and I are in professional development and personal development. I have a high school education. But then on the other end of the stick, I did learn to invest highly in myself, and I think it really goes back to a book that I read, I think it was with Darren Hardy, the entrepreneur roller coaster, where he did mention in there, and I think it was 10% of your income should go back into your professional development, and so I’m just a lifelong learner, I always have been, always will be disbelief, that we can all always lose money, economic downturns, economic shifts, etc. But you can’t lose what you’ve learned.

Brett:

By the way, can learn more about Jason Williford at PlatinumRealEstateCoaching.com. Let’s dive into the first secret to the ultimate real estate machine. Jason, what is the first secret to building the ultimate real estate machine?

Jason:

I’d have to say, the first secret or a big secret, and it really goes back to, again, people that learn from I don’t try to make stuff my own I, give credit where credit’s due, and I’ve been through Tony Robbin’s business mastery, and I think it really just rolls back to what are the three high highest dollar producing activity that any entrepreneur can be in, including the people that I help the most, which are high producing real estate agents and team leaders. The number one activity they can be in is strategy, business strategy. Number two is marketing, and number three is innovation. I asked Jay Abraham, which if you don’t know who Jay Abraham is, or the listeners don’t know he is he’s known by Forbes Magazine as one of the top five, marketing and business strategist in the world. He’s Tony Robbin’s advisors been Daymond, John’s adviser, Stephen Covey, co-founder of FedEx, etc. But I asked him, he’s also known as the highest-paid marketing and business consultant in the world. Not cheap, very expensive, but there’s a reason why people pay so much and the reason why I paid so much. But I asked him this question. The question was, is who wins? Does the master strategist win? Or does the master marketer when he thought about that for a second or two, then he responded that the master strategist wins. Because, the master strategist is going to have the master marketing plan, and it’s going to have the budgeting down, where the master marketer is pretty much, if they didn’t have the strategy in place is just maybe want to run by the seat of their pants, and I’m paraphrasing. But that was his answer to the master strategist wins.

Brett:

Excellent, and maybe we can talk about strategy. And maybe define a strategy for us and maybe the best-kept secret to high producing professionals, entrepreneurs, owners of companies. How are they thinking different about their strategy? What does that look like on a day to day or week to week or quarter to quarter? What is it about what you’re seeing to what does that activity looks like?

Jason:

It took me a while to really internalize, like, what strategy really isn’t, I like to go back to World War II, and I like to go back to D-Day, and America and the ally storming the beaches of Normandy, and we didn’t to go into Europe, we didn’t just say, “Hey, let’s put the boots on the ground, and let’s just go run at them, and let’s go get Hitler”. There was a strategic plan behind it, they had the boats in the water, they had the feet on the ground, they had the airplanes flying above, which even though they had decoys, they actually had a decoy that day, to make the enemy think that we’re, going from another soar another route. But we had a strategic plan in place, to ultimately win that day. Thankfully, the boats save the day, because the, part of that strategy and where strategy can sometimes go wrong as Mike Tyson said, everybody has a plan and to get punched in the nose. But the bombs missed by two miles because it was a foggy day, that day. So that’s why it’s important to have a strategy. But also, what is the next step, if you in if your strategy isn’t working out to be able to, be able to pivot off of that strategy, especially like, in COVID, when the COVID crisis hit, and, these businesses, didn’t know what exactly to do, which none of us did, none of us knew, how long it was going to last, etc, etc. But to me, what kind of strategy should you have? It should always start out with a strategy.

Number one, it should always start out within strategy, critical thinking, asking your business, the right questions, I have a questionnaire that I did take from Abraham’s and I, with his permission, he gave it to me to repurpose it back into real estate, to worse a very in-depth questionnaire, to kick off strategy which gets the brain working, gets all that stuff out, out of your mind and into onto paper, which is slowing down to speed up within your business, then the next step would be putting it on a one-page strategic plan. So everybody, especially this time of year, usually around late October, November, and if you don’t have it yet, I’d highly recommend getting your 2022 strategy laid out before you so having that annual plan, ready to rock and roll but also having that plan broken down into first quarter, second quarter, third quarter, fourth quarter, which I call 90-day sprints, and there’s actually a chapter in the book that it goes into, I believe it is a chapter he goes into some of the steps in chapter 11, which innovation and value creation, as far as creating your actual plan on the step by step to do so.

Brett:

I love the analogy element, the true story and I’ve been watching a lot of world war two documentaries over the course of this last year. The one was why World War II In Colour. It’s a really good one, and they talk about exactly that. The strategy behind and the planning in the biggest, mass of humanity of wartime, effort all towards normally right and all just crashing down and the just how big the stakes were how high the stakes were for not not not messing this up. The planning and the time and the energy and the and just so much of the wealth of the resources and all the men who lost their lives, and the people who fought sir and so it’s it’s when you have when the stakes are high. When the why is big enough? It’s let’s just say it’s easier to strategize. Would you say that I kind of give us that? Why is the strategy seems so obvious, but it seems like perhaps it’s not used as much as it should be used? What are your thoughts on that?

Jason:

Because I can go back to myself and just for everybody really quickly, I have to disclose that. I have ADHD out the Yin Yang so sometimes I do look away from the camera. Sometimes I close my eyes when I’m doing so. allows me to I’ve learned that a little hack for me, allows me to shut off my visuals, which is about 70% of what comes into the mind comes in visually. It allows me to think more clearer, but also allows me to get time to seek to my subconscious mind to dig in deeper. That’s why I do close my eyes. If you’re seeing this on video, or look away, it helps me think better. But anyway, on the strategy, why is it important to have a strategy and be strategic is if you’re not, you’re going to run by the seat of your pants, and that ultimately, is how businesses go out of business. In my humble opinion, it’s not good for longevity, it’s not good for sustainability, it’s not good for profitability. It’s not good for revenue pillars that you have within your business or that you can’t have if you’re not being strategic, you’re not going to have business breakthroughs as you could.

There’s even a story that’s told in chapter two of the book, unleash your inner creative breakthrough genius, and Jay tells the story about a man that walked the planet, and he would, that’s what he said that “Hey, I’m gonna, collect as much change as I can”, over this lifetime, and he walked around looking at the ground throughout his lifetime and pick up pennies, picks up dimes, picks up nickels quarters, he put them into a jar, and through a lifetime, you can imagine how much money that he collected, and over a lifetime, and part of the story. It was something that came up to stop them like $22.38 or so. So he collected 22, he earned $22.38. But on the other end of the stick, he also missed out on no telling how many beautiful sunsets, how many beautiful sunrises, how many, watching kids playing. Just beautiful things that happen in life and no telling how many business breakthroughs that he could have had in his life, that ultimately, when he was focused, when he was stepping theoretically stepping over dollars to get to pennies, how many business breakthroughs that he missed, which could have been worth millions to him. But he only accumulates $22.38. You can’t without being strategic? And critically thinking about your business. You can’t I don’t see there’s any way that you can get all that you possibly can out of your business without being strategic? Like there’s no way.

Brett:

Then the difference between, a scarcity mindset and abundance mindset, and making sure that you’re setting up strategy, and you’re asking yourself the right questions. You’re asking your business the right questions. You’re taking the time, like Abraham Lincoln said if he had, what is it an hour to cut down a tree, he’d spend the first use of 80% of it in the planning or 90%? of the planning.

Jason:

That is one of my favorites, too. I love that one.

Brett:

I’m not sure if those hours are right, or whatever. But it’s basically, we should be spending the majority of our time thinking, getting mentors and coaches to help us think well, strategic planning, budgeting, forecasting, and as entrepreneurs that are driving hard, or folks that are in high-level sales, or people that are in consulting, it can be challenging, to take that time to pause and do that planning. But I like the way you put that having a one-page strategic plan. But first starting deep, ask yourself the really tough questions, and spend that time and energy to either we’re living in, two ways we can live in anticipation, which is our goals, strategic planning, and that can pull us in that direction. Or we can live in apprehension, which is not having the strategic plans, not having those goals and those visions, and not reminding ourselves of what we’re doing, and otherwise, we’re just kind of going putting out fires all day. So you can kind of choose where you want to be. But the key is to take that action to get that strategy going right away. Is that a fair summary so far?

Jason:

Not to sound generic, but it’s just simply slowing down to speed up, as taking the time and slowing down. So you can exponentially just speed up.

Brett:

What would be the number one strategy question to ask or maybe that you’re asking yourself for 2022. There’s something that’s helped you to think better or deeper on this. What would that number one question be right now for our audience? Do you think?

Jason:

Can you reframe that question? Or say it again, please.

Brett:

If I’m sitting down with you, and I’m going, “Jason, I want to get my strategy session on like, what’s that one?” What’s that one top question that biggest question, Jason, that’s going to be to help me get going. What would that question be if you were coaching someone or helping somebody?

Jason:

I’m not sure if there is one question, Albert Einstein said, is “Any fool can make things complex, but it takes a real genius, to make things simple”, and I guess if I have cracked that code to have one question, I’m sure that I can crack that code to have one question, the primary question, but simply is, what I’m going to do is get people to start, what I do is get people started on the questionnaire, which is, it’s actually a shorter questionnaire than I had to fill out just to consult with Jay. It took me 44 hours, 44 total hours of answering this questionnaire, which really what the questionnaire was, was a lot of critical thinking about the business. Because there’s a lot of ideas that came about throughout the answering the questions. So that’s simply the first step that I’m going to tell someone to do is I’m going to send them the questionnaire and get them to fill the questionnaire out.

Brett:

That’s the question, have you filled out the questionnaire yet, right from someone who’s amazing, Abraham, and it’s like, Have you spent the time and done the work to fill out the questionnaire that is all about strategy and helping you to critically think Is that a fair question? Is that a fair answer?

Jason:

That’s a great answer, and that’s how I can best help you out is by step number one. Taking the time, I strongly believe like, I live here in Miami Beach, I live right on the water. Right in South Beach. I believe that environment expands thinking. that’s another thing. I believe in not doing your strategy, your strategic planning in your office don’t believe in doing it at home, I think it is something that personally you get more benefit out of it from stepping away from your business from everything from your family because it’s that’s how you’re going to be able to provide for your family for just like two days, going somewhere beautiful. But that’s what you do. You’re in the think tank, you’re in the content factory, and you’re just planning it out.

Brett:

That’s great wisdom and great inspiration there, too. If there was one thing you’ve learned from Jay Abraham or even Kevin Harrington? Like what’s one thing that you’d like to share with the audience as it pertains to leadership marketing, as it pertains to innovation? Anything that kind of comes to mind?

Jason:

My biased opinion is I’m, I love marketing I’ve been in, I’ve been in over 24,000 hours of sales presentations. So I’ve developed a skill with, being in that many sales presentations through the years, and belly to belly cells, which I wish I had learned earlier marketing because sales is ultimately a function of marketing, and just really becoming a marketer, like in real estate, there’s an over 80% failure rate that a first-year agent will not make it to the second year, and I think the primary reason for that goes back to marketing, and if you don’t figure out how to acquire clients, you really don’t have a business.

Brett:

I want to encourage everybody if you want to connect with Jason, you can go to PlatinumRealEstatCoaching.com. If you want to connect with me and get new find me at CapitalGainsTaxSolutions.com and I want to thank you for listening to the show, and I want to encourage you to take some action, right whether that be hiring a coach like Jason getting his book, The Ultimate Real Estate Machine, or if you’re struggling with capital gains tax, you’re looking for ways to defer tax, and or level up your game as a professional to help ultra-high net worth clients defer capital gains taxes on the sale of their businesses real estate, cryptocurrency public or private stock, go to CapitalGainsTaxSolutions.com. That’s CapitalGainsTaxSolutions.com, and for those who are in eXpertCRESecrets.com. We also appreciate you and we look forward to connecting with you again real soonBrett:

I’m excited about our next guest. He’s a serial entrepreneur, author, speaker inventor, and consultant for high-producing real estate agents. Master business strategy, strategic marketing, innovation differentiation, Agent production selling systems inside sales agents, and referring generating referral generating systems. He is Jay Abraham’s prodigy in real estate incomes highly recommended by Kevin Harrington from Shark Tank. After the Great Recession, he and his partner started off broke with only $700 between them both. That money also supported their family, they rapidly and exponentially grew real estate expert advisors on cash with no lines of credit. Several years later, Inc Magazine recognize its company as the 354th fastest-growing privately held company in America and so much more. Please welcome the show with me, Jason Williford. Jason, how are you doing?

Jason:

I’m doing wonderful, how are you?

Brett:

I’m doing great too. Thanks so much for being on the show, I’m excited to get started, and we’re gonna be talking all about the ultimate real estate machine, and how to build that and how to how to level up your, your whatever you’re offering to your clients right now as a real estate professional, and or as an entrepreneur. But before we go there, Jason, I want our listeners to get to know you a little bit better. So you give us a little bit more about your story and your current focus.

Jason:

My current story is my fast origin story. I started out in 100% Commission cells back in 1999. That’s pretty much saved my life I started out, I’ve been homeless, at one point in my life. Starting out with 100% commission sales in 1999, really came up through the ranks, I’ve been blessed to have amazing mentors in my life. those in sales, then those in marketing, I’m blessed to get to work with some of the best business and marketing minds in the world. As you mentioned earlier, Jay Abraham, Kevin Harrington, Ben Gay III, which is Napoleon Hill, from thinking Grow Rich, he’s known as his last protege, Michael Bernoff, which is one of the best human communication experts in the world, basically, with human psychology, human behavior. So I do a lot with him, as well. I have a TV show called Agents On Fire that will be coming out in late February.

Right now I’m working with the contestants on that show. That’s an agent, as a contestant-style reality show, where agents are competing for a grand prize at the end of it. Behind the scenes, I’ve been working with them. Just launched a book on November the 30th. With Jay Abraham, that’s called The Ultimate Real Estate Machine, and you mentioned three, my bio, which is a long one, I guess I could probably do a better job of narrowing that down a little bit. But in the bio, how did we exponentially grow an inc 500 company were 354th fastest one year, then 904, the year after that, 13, 45, the year after that, and not all of it, but a lot of it was utilizing Jay Abraham’s timeless principles. That’s what the book is about, is how we took what we learned from him, applied it to real estate, but also some things that we could do. Moving forward because I don’t believe that there is a finish line. When you live in the world of optimization. There’s never a finish line. There’s always more than you can always do. While you’re building, expanding, scaling, and growing your business.

Brett:

Excellent. We’ll dive into all those secrets. That’s really exciting to get into and I want to take one other step back for you Jason help our listeners to get to know you. I want you to go back to your younger days. It could be the high school days.I believe we’ve all been given certain gifts in this life and you know Some people call them strengths. Some people call them superpowers, I believe the God-given gifts they’ve been given to us to be a blessing and help to others. So I’m curious, maybe we’re one of those one or two gifts or strengths that you believe you were given? And how does that help how you help and bless people today?

Jason:

I’d have to honestly say, the biggest gift that I’ve been given is adversity, with a lot of people who have gone through that adversity and have a way tougher life than I’ve had probably my toughest adversity. When I was eight years old, my dad got sick, had a nervous breakdown, I used to be embarrassed about that story. I’m not anymore, I use it, because he’s better now, and but, I’ve used that story, to overcome things in my life and not just that, I have a high school education, which is not anything to brag about, I definitely believe in college. But as Jim Rohn said, formal education can make you a living. But professional development can make you a fortune. Since then, I’ve invested over $1.1 billion over the last eight years, my partner and I are in professional development and personal development. I have a high school education. But then on the other end of the stick, I did learn to invest highly in myself, and I think it really goes back to a book that I read, I think it was with Darren Hardy, the entrepreneur roller coaster, where he did mention in there, and I think it was 10% of your income should go back into your professional development, and so I’m just a lifelong learner, I always have been, always will be disbelief, that we can all always lose money, economic downturns, economic shifts, etc. But you can’t lose what you’ve learned.

Brett:

By the way, can learn more about Jason Williford at PlatinumRealEstateCoaching.com. Let’s dive into the first secret to the ultimate real estate machine. Jason, what is the first secret to building the ultimate real estate machine?

Jason:

I’d have to say, the first secret or a big secret, and it really goes back to, again, people that learn from I don’t try to make stuff my own I, give credit where credit’s due, and I’ve been through Tony Robbin’s business mastery, and I think it really just rolls back to what are the three high highest dollar producing activity that any entrepreneur can be in, including the people that I help the most, which are high producing real estate agents and team leaders. The number one activity they can be in is strategy, business strategy. Number two is marketing, and number three is innovation. I asked Jay Abraham, which if you don’t know who Jay Abraham is, or the listeners don’t know he is he’s known by Forbes Magazine as one of the top five, marketing and business strategist in the world. He’s Tony Robbin’s advisors been Daymond, John’s adviser, Stephen Covey, co-founder of FedEx, etc. But I asked him, he’s also known as the highest-paid marketing and business consultant in the world. Not cheap, very expensive, but there’s a reason why people pay so much and the reason why I paid so much. But I asked him this question. The question was, is who wins? Does the master strategist win? Or does the master marketer when he thought about that for a second or two, then he responded that the master strategist wins. Because, the master strategist is going to have the master marketing plan, and it’s going to have the budgeting down, where the master marketer is pretty much, if they didn’t have the strategy in place is just maybe want to run by the seat of their pants, and I’m paraphrasing. But that was his answer to the master strategist wins.

Brett:

Excellent, and maybe we can talk about strategy. And maybe define a strategy for us and maybe the best-kept secret to high producing professionals, entrepreneurs, owners of companies. How are they thinking different about their strategy? What does that look like on a day to day or week to week or quarter to quarter? What is it about what you’re seeing to what does that activity looks like?

Jason:

It took me a while to really internalize, like, what strategy really isn’t, I like to go back to World War II, and I like to go back to D-Day, and America and the ally storming the beaches of Normandy, and we didn’t to go into Europe, we didn’t just say, “Hey, let’s put the boots on the ground, and let’s just go run at them, and let’s go get Hitler”. There was a strategic plan behind it, they had the boats in the water, they had the feet on the ground, they had the airplanes flying above, which even though they had decoys, they actually had a decoy that day, to make the enemy think that we’re, going from another soar another route. But we had a strategic plan in place, to ultimately win that day. Thankfully, the boats save the day, because the, part of that strategy and where strategy can sometimes go wrong as Mike Tyson said, everybody has a plan and to get punched in the nose. But the bombs missed by two miles because it was a foggy day, that day. So that’s why it’s important to have a strategy. But also, what is the next step, if you in if your strategy isn’t working out to be able to, be able to pivot off of that strategy, especially like, in COVID, when the COVID crisis hit, and, these businesses, didn’t know what exactly to do, which none of us did, none of us knew, how long it was going to last, etc, etc. But to me, what kind of strategy should you have? It should always start out with a strategy.

Number one, it should always start out within strategy, critical thinking, asking your business, the right questions, I have a questionnaire that I did take from Abraham’s and I, with his permission, he gave it to me to repurpose it back into real estate, to worse a very in-depth questionnaire, to kick off strategy which gets the brain working, gets all that stuff out, out of your mind and into onto paper, which is slowing down to speed up within your business, then the next step would be putting it on a one-page strategic plan. So everybody, especially this time of year, usually around late October, November, and if you don’t have it yet, I’d highly recommend getting your 2022 strategy laid out before you so having that annual plan, ready to rock and roll but also having that plan broken down into first quarter, second quarter, third quarter, fourth quarter, which I call 90-day sprints, and there’s actually a chapter in the book that it goes into, I believe it is a chapter he goes into some of the steps in chapter 11, which innovation and value creation, as far as creating your actual plan on the step by step to do so.

Brett:

I love the analogy element, the true story and I’ve been watching a lot of world war two documentaries over the course of this last year. The one was why World War II In Colour. It’s a really good one, and they talk about exactly that. The strategy behind and the planning in the biggest, mass of humanity of wartime, effort all towards normally right and all just crashing down and the just how big the stakes were how high the stakes were for not not not messing this up. The planning and the time and the energy and the and just so much of the wealth of the resources and all the men who lost their lives, and the people who fought sir and so it’s it’s when you have when the stakes are high. When the why is big enough? It’s let’s just say it’s easier to strategize. Would you say that I kind of give us that? Why is the strategy seems so obvious, but it seems like perhaps it’s not used as much as it should be used? What are your thoughts on that?

Jason:

Because I can go back to myself and just for everybody really quickly, I have to disclose that. I have ADHD out the Yin Yang so sometimes I do look away from the camera. Sometimes I close my eyes when I’m doing so. allows me to I’ve learned that a little hack for me, allows me to shut off my visuals, which is about 70% of what comes into the mind comes in visually. It allows me to think more clearer, but also allows me to get time to seek to my subconscious mind to dig in deeper. That’s why I do close my eyes. If you’re seeing this on video, or look away, it helps me think better. But anyway, on the strategy, why is it important to have a strategy and be strategic is if you’re not, you’re going to run by the seat of your pants, and that ultimately, is how businesses go out of business. In my humble opinion, it’s not good for longevity, it’s not good for sustainability, it’s not good for profitability. It’s not good for revenue pillars that you have within your business or that you can’t have if you’re not being strategic, you’re not going to have business breakthroughs as you could.

There’s even a story that’s told in chapter two of the book, unleash your inner creative breakthrough genius, and Jay tells the story about a man that walked the planet, and he would, that’s what he said that “Hey, I’m gonna, collect as much change as I can”, over this lifetime, and he walked around looking at the ground throughout his lifetime and pick up pennies, picks up dimes, picks up nickels quarters, he put them into a jar, and through a lifetime, you can imagine how much money that he collected, and over a lifetime, and part of the story. It was something that came up to stop them like $22.38 or so. So he collected 22, he earned $22.38. But on the other end of the stick, he also missed out on no telling how many beautiful sunsets, how many beautiful sunrises, how many, watching kids playing. Just beautiful things that happen in life and no telling how many business breakthroughs that he could have had in his life, that ultimately, when he was focused, when he was stepping theoretically stepping over dollars to get to pennies, how many business breakthroughs that he missed, which could have been worth millions to him. But he only accumulates $22.38. You can’t without being strategic? And critically thinking about your business. You can’t I don’t see there’s any way that you can get all that you possibly can out of your business without being strategic? Like there’s no way.

Brett:

Then the difference between, a scarcity mindset and abundance mindset, and making sure that you’re setting up strategy, and you’re asking yourself the right questions. You’re asking your business the right questions. You’re taking the time, like Abraham Lincoln said if he had, what is it an hour to cut down a tree, he’d spend the first use of 80% of it in the planning or 90%? of the planning.

Jason:

That is one of my favorites, too. I love that one.

Brett:

I’m not sure if those hours are right, or whatever. But it’s basically, we should be spending the majority of our time thinking, getting mentors and coaches to help us think well, strategic planning, budgeting, forecasting, and as entrepreneurs that are driving hard, or folks that are in high-level sales, or people that are in consulting, it can be challenging, to take that time to pause and do that planning. But I like the way you put that having a one-page strategic plan. But first starting deep, ask yourself the really tough questions, and spend that time and energy to either we’re living in, two ways we can live in anticipation, which is our goals, strategic planning, and that can pull us in that direction. Or we can live in apprehension, which is not having the strategic plans, not having those goals and those visions, and not reminding ourselves of what we’re doing, and otherwise, we’re just kind of going putting out fires all day. So you can kind of choose where you want to be. But the key is to take that action to get that strategy going right away. Is that a fair summary so far?

Jason:

Not to sound generic, but it’s just simply slowing down to speed up, as taking the time and slowing down. So you can exponentially just speed up.

Brett:

What would be the number one strategy question to ask or maybe that you’re asking yourself for 2022. There’s something that’s helped you to think better or deeper on this. What would that number one question be right now for our audience? Do you think?

Jason:

Can you reframe that question? Or say it again, please.

Brett:

If I’m sitting down with you, and I’m going, “Jason, I want to get my strategy session on like, what’s that one?” What’s that one top question that biggest question, Jason, that’s going to be to help me get going. What would that question be if you were coaching someone or helping somebody?

Jason:

I’m not sure if there is one question, Albert Einstein said, is “Any fool can make things complex, but it takes a real genius, to make things simple”, and I guess if I have cracked that code to have one question, I’m sure that I can crack that code to have one question, the primary question, but simply is, what I’m going to do is get people to start, what I do is get people started on the questionnaire, which is, it’s actually a shorter questionnaire than I had to fill out just to consult with Jay. It took me 44 hours, 44 total hours of answering this questionnaire, which really what the questionnaire was, was a lot of critical thinking about the business. Because there’s a lot of ideas that came about throughout the answering the questions. So that’s simply the first step that I’m going to tell someone to do is I’m going to send them the questionnaire and get them to fill the questionnaire out.

Brett:

That’s the question, have you filled out the questionnaire yet, right from someone who’s amazing, Abraham, and it’s like, Have you spent the time and done the work to fill out the questionnaire that is all about strategy and helping you to critically think Is that a fair question? Is that a fair answer?

Jason:

That’s a great answer, and that’s how I can best help you out is by step number one. Taking the time, I strongly believe like, I live here in Miami Beach, I live right on the water. Right in South Beach. I believe that environment expands thinking. that’s another thing. I believe in not doing your strategy, your strategic planning in your office don’t believe in doing it at home, I think it is something that personally you get more benefit out of it from stepping away from your business from everything from your family because it’s that’s how you’re going to be able to provide for your family for just like two days, going somewhere beautiful. But that’s what you do. You’re in the think tank, you’re in the content factory, and you’re just planning it out.

Brett:

That’s great wisdom and great inspiration there, too. If there was one thing you’ve learned from Jay Abraham or even Kevin Harrington? Like what’s one thing that you’d like to share with the audience as it pertains to leadership marketing, as it pertains to innovation? Anything that kind of comes to mind?

Jason:

My biased opinion is I’m, I love marketing I’ve been in, I’ve been in over 24,000 hours of sales presentations. So I’ve developed a skill with, being in that many sales presentations through the years, and belly to belly cells, which I wish I had learned earlier marketing because sales is ultimately a function of marketing, and just really becoming a marketer, like in real estate, there’s an over 80% failure rate that a first-year agent will not make it to the second year, and I think the primary reason for that goes back to marketing, and if you don’t figure out how to acquire clients, you really don’t have a business.

Brett:

I want to encourage everybody if you want to connect with Jason, you can go to PlatinumRealEstatCoaching.com. If you want to connect with me and get new find me at CapitalGainsTaxSolutions.com and I want to thank you for listening to the show, and I want to encourage you to take some action, right whether that be hiring a coach like Jason getting his book, The Ultimate Real Estate Machine, or if you’re struggling with capital gains tax, you’re looking for ways to defer tax, and or level up your game as a professional to help ultra-high net worth clients defer capital gains taxes on the sale of their businesses real estate, cryptocurrency public or private stock, go to CapitalGainsTaxSolutions.com. That’s CapitalGainsTaxSolutions.com, and for those who are in eXpertCRESecrets.com. We also appreciate you and we look forward to connecting with you again real soon